My 3rd grader loves this backpack. The colors are bright and beautiful, just as pictured. Even the back is beautiful. The material is thick and durable and shoulder straps and handle are padded and comfortable to wear, even when carrying a lot of weight. I’m very impressed with this bag.Live the design, feels alittle cheapIt look exactly like the picture and it's so colorful and vibrant. My daughter absolutely adored this backpack and no one at her school has it.This backpack is super cute, but is smaller than a standard school backpack. My child wanted this backpack for that purpose, but it certainly won’t fit binders, books, and a lunch box. It would work great for younger kids who don’t have to carry as much.My 9 year old loves it. Nice zipper. Great quality.Not a good quality backpack. I wonder how it will hold up. I am purchasing a different one to be ready when this one doesn't make it through the year.