I’ve recently had my third baby and have gone through several diaper bags before purchasing this one for my last baby. I’ve bought a generic Amazon backpack diaper bag, a Fawn diaper bag, a Ju Ju Be diaper bag and a Steve Madden tote style diaper bag, all have worn out or have just not had the functionality that I have wanted. It’s hard to know exactly what works and doesn’t work for you in a diaper bag until you’ve used it in your daily life, so after trying so many different diaper bag brands and style’s, i was curious how I would like this one. Even just the look and design of this bag caught my eye! I love the buttery material, rich color and modern, unique design. Doesn’t look or feel like a diaper bag, while also not losing it’s ultimate purpose. The design of the pockets, organization and space is genius and has been my favorite design of all the bags I’ve tried. Never seen another diaper bag like it, especially where I live where everyone has a Fawn backpack bag. I have loved everything about this bag and when I first saw it in person I was shocked with how absolutely beautiful it is. So well crafted and just the ultimate bag in every way! I’ll be using this bag as a regular bag even when I eventually don’t need a diaper bag. Love love love it!